By: @Michael Morgan
Last update: December 7, 2025
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My name is Michael. I like building things… more importantly, I like building things that help companies make more money.
10 years later, I’ve noticed some common hiccups in the way we go about this. Hence, JTBD as a format to get things done smoother, smarter and more intelligently.
You are more than welcome to use these frameworks yourself or message me and we can work on them together.
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