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MAKE A COPY 😊

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Designed by Michael Morgan

Design your JTBD Funnel

Each stage answers a specific job:

• Awareness → Name the problem
• Consideration → Understand options
• Evaluation → Reduce risk
• Purchase → Build confidence
• Onboarding → Get early wins
• Adoption → Validate value

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Awareness

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Consideration

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Evaluation

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Purchase

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Onboarding

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Adoption

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Your statements of work

Add statements from JTBD Statements