Designed by Michael Morgan

Funnel Design

Each stage answers a specific job:

• Awareness → Name the problem
• Consideration → Understand options
• Evaluation → Reduce risk
• Purchase → Build confidence
• Onboarding → Get early wins
• Adoption → Validate value

<aside>

Awareness

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<aside>

Consideration

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<aside>

Evaluation

</aside>

<aside>

Purchase

</aside>

<aside>

Onboarding

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<aside>

Adoption

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[ insert statements selected from JTBD Statements]