Marketing leader building the AI-native revenue engine: scoring and routing models, lifecycle architecture, attribution, and the agentic workflows layered on top of them. 10+ years across B2B SaaS demand generation and marketing operations. Currently report to the Chief Revenue Officer, lead a team of four, and own the stack and a 460K-contact database across enterprise, public sector, and product-led segments.
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Treat AI as operating infrastructure rather than a feature. Agents run inside production GTM workflows, prompt libraries are maintained as versioned assets, and LLM output is traced and evaluated like any other system dependency. Design the model, ship the workflow, own the number it moves.
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Visualized with Notion AI
Product-Led Growth: Self-serve and trial motion design, activation and aha-moment instrumentation, onboarding and time-to-value, product-qualified lead (PQL) scoring, trial-to-paid conversion, product-led sales playbooks, in-product lifecycle and expansion
Growth & Experimentation: Acquisition funnel design, conversion rate optimization, A/B and multivariate testing, funnel velocity, growth modeling, cohort and usage analysis, pipeline forecasting
Demand Generation: Integrated campaign strategy, paid media (LinkedIn, Google, Meta), webinars and virtual events, content and lifecycle nurture, segment-specific demand strategy, MQL and pipeline target setting
ABM & Buying Groups: Account-based marketing strategy and execution, buying-group orchestration, intent and signal-driven targeting, sales and marketing alignment
Marketing Operations: Lead scoring, routing rules and speed-to-lead SLAs, lifecycle and funnel stage definitions, campaign operations and QA, MQL/MQA definition, UTM governance and campaign naming conventions, field standardization, database segmentation, CRM administration, martech stack consolidation
AI Operations: Agentic workflow design, prompt engineering and prompt library management, LLM evaluation and observability, human-in-the-loop review gates, AI enablement and internal adoption, workflow orchestration
Data Governance & Deliverability: Consent and subscription management, GDPR/CCPA compliance, suppression and data retention policy, deduplication and list hygiene, sender reputation, DMARC/SPF/DKIM alignment, bounce and re-engagement management
Analytics, Attribution & Measurement: Multi-touch attribution, product usage telemetry into CRM, warehouse-backed reporting, intent and signal modeling, post-cookie measurement, KPI dashboarding, SQL
Leadership & Ownership: Team leadership and coaching, agency management, vendor selection and renewal negotiation, martech stack ownership, budget management, cross-functional partnership with Product, Revenue Operations, Customer Operations, and sales leadership
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I’m an operator with instinct, taste, and a bias for growth.
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Head of Growth & Demand Generation · Dec 2025 – Present · Remote